A new baby takes a lot out of you. It’s about time they gave something back. Something like, say, a good night’s sleep. Now they can – at Serta’s Your-Baby-Is-Your-Coupon Sale.

Every year, Chicago Ideas Week brings people together to discuss how we can create a better future.

But sometimes it’s hard to imagine how our actions today could change the world tomorrow. So we brought tomorrow to life.

Step into The Future Museum – a space designed to help people envision what a better Chicago could look like if we all take action today.

What is Chicago Ideas Week, you ask? It's basically Chicago's version of Ted Talks.

We created a timely campaign to help light a fire in people and inspire them to attend Chicago Ideas Week. And it worked. Our campaign resulted in CIW's highest ticket sales to date. 

Isn't it about time there was a snack as delightfully honest as your kids? This 360 campaign is for Jell-O's newest product – Simply Good.

Nervous about the upcoming Presidential Election? With Election Insurance, there's no need to fret.

The newest Esurance product offering launched on April Fools Day.

This section is filled with work that died for one reason or another. They're all ideas I love, and I wish would have seen the light of day. But just because they died doesn't mean I didn't think of them, and they're all good examples of the way I think. 

Every year, the American Advertising Federation awards outstanding leaders in our industry. And every year, Leo Burnett uses its AAF ads to congratulate those being honored.

You thought you were too old for Froot Loops? Never!

Dive into an underground adventure with Toucan Sam and The Nephews!

Sure, cereal is delicious in the morning. But it's also an irresistible nighttime snack.

Special K has become synonymous with weight loss. The problem is, diet foods are bland.

Or so you thought. Special K's newest campaign is all about flavor.