What is Chicago Ideas Week, you ask? It's basically Chicago's version of Ted Talks.
Isn't it about time there was a snack as delightfully honest as your kids? This 360 campaign is for Jell-O's newest product – Simply Good.
Nervous about the upcoming Presidential Election? With Election Insurance, there's no need to fret.
The newest Esurance product offering launched on April Fools Day.
One of our core values at Leo Burnett is something we call HumanKind – a human centered way of looking at not just advertising, but the world at large.
Our new CEO asked us to come up with ideas for how we, as an agency, can show the world what it means to act with HumanKind. This was the result.
Sadly, we weren't able to get this project up and running before the ruling. However, I still have a lot of heart for this idea, and am hopeful we will have another opportunity to bring it to life.
Samsung needed a way to generate buzz about their new VR headset. And buzz there shall be.
This idea is currently in the works – so sshhh.
Esurance is built to save you dollars. A lot of dollars.
You thought you were too old for Froot Loops? Never!
Dive into an underground adventure with Toucan Sam and The Nephews!
Every year, the American Advertising Federation awards outstanding leaders in our industry. And every year, Leo Burnett uses its AAF ads to congratulate those being honored.
Sure, cereal is delicious in the morning. But it's also an irresistible nighttime snack.
Special K has become synonymous with weight loss. The problem is, diet foods are bland.
Or so you thought. Special K's newest campaign is all about flavor.
Frosted Mini-Wheats has a wheat side and a sweet side, for the adult and kid in all of us. Because aren't we all a kidult at heart?
A little side project I've been working on. Just for fun. Seems like current politics can be summed up in a few road signs.
This section is filled with work that died for one reason or another. They're all ideas I love, and I wish would have seen the light of day.