One of our core values at Leo Burnett is something we call HumanKind – a human centered way of looking at not just advertising, but the world at large.
Our new CEO asked us to come up with ideas for how we, as an agency, can show the world what it means to act with HumanKind. This was the result.
Sadly, we weren't able to get this project up and running before the ruling. However, I still have a lot of heart for this idea, and am hopeful we will have another opportunity to bring it to life.