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gretchen zachan
  • Work
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Shuriken

Atlas Tube manufactures giant steel HSS beams for large-scale building and infrastructure projects. They acquired a revolutionary new tool — Shuriken — that enables more efficient installation and needed a campaign to tell people about it. 

We were tasked with creating an awareness campaign that introduced the revolutionary new tool to construction and design professionals in a way that simply communicated how Shuriken works and what the main benefits are. 

Grundfos Food & Bev

We were tasked with creating a global campaign platform for Grundfos, a manufacturer of water pump solutions, targeting the food and beverage industry. We needed an idea that was globally relevant, worked for any type of food or beverage manufacturer (from dairy to meat to beer)  and stood out in the sea of stock photos found in industry publications.

Grundfos Pharmaceutical

Grundfos, a manufacturer of water pump solutions, was looking for a campaign to help them convince risk-averse pharmaceutical facility managers to switch pump providers. What we gave them was a wakeup call. 

Red Giant Oil

Red Giant Oil needed a refresh, and they chose a critical piece of sales collateral — a brochure — to do that. We gave them a new, friendlier tone and a bold, impactful look that better reflected their organization.

Cummins Marine

This series of print ads for Cummins marine engines are built around one insight — that a mariner’s most trusted source of information is other mariners, especially when it comes to their most precious asset.

Jumbo HSS

Atlas Tube, a manufacturer of giant steel HSS beams, wanted new print ads and trade-show graphics that touted their biggest product — Jumbo HSS. 

Uptake

Uptake, a software solutions company for vehicle fleets, was looking to create a digital ad campaign to generate awareness and interest among fleet owners and managers. We delivered a bold new look that resulted in the highest click-through rates Uptake had ever seen. 

Grundfos Agriculture

Grundfos, a water pump solutions company, was looking to break into the cannabis industry and needed a marketing campaign that would increase brand awareness for this relatively unknown player. Cannabis is a particularly finicky plant to grow, requiring exacting conditions to thrive. Grundfos helps them meet those challenges head on in this campaign.

Serta

A new baby takes a lot out of you. It’s about time they gave something back. Something like, say, a good night’s sleep. Now they can – at Serta’s Your-Baby-Is-Your-Coupon Sale.

Esurance

My favorite Esurance commercials and online videos.

Jell-o

Isn't it about time there was a snack as delightfully honest as your kids? This 360 campaign is for Jell-O's newest product – Simply Good.

Additional Print

A collection of my favorite printed work for various clients. 

Shuriken

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Grundfos Food & Bev

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Grundfos Pharmaceutical

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Red Giant Oil

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Cummins Marine

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Jumbo HSS

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Uptake

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Grundfos Agriculture

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Serta

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Baby Coupon

Esurance

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Jell-o

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Additional Print

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